About
THE AGENCY.
On October 20, 2026, Word & Wire acquired Helken & Horn, proudly carrying forward the legacy of one of Prescott’s most trusted advertising agencies since 1995. With the same office, phone number, established media relationships, and commitment to the local business community, Word & Wire honors the foundation built over three decades while bringing fresh ideas and a renewed vision for the future.
WHAT WE STAND FOR.
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RESULTS FIRSTPretty is nice. More customers is the point. Every idea has to earn its place.
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CLEAR MESSAGESIf customers can't get what you do in a few seconds, we keep working until they can.
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STRAIGHT ANSWERSClear pricing, honest timelines, and reports you can actually read.
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NO KICKBACKSWe never take kickbacks from media outlets. We recommend what works for you, not what pays us.
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LOCAL ON PURPOSEWe live here too. We see our work around town every day, so we make it count.
Managing Partner
KAY LANGE.
Kay has spent the last decade building brands, growing businesses, and bringing ambitious ideas to life. As President of Dental Success Companies, she has gained extensive experience in business leadership, strategic partnerships, marketing, and bringing talented people together to accomplish meaningful work.
Mentored by Tracey Horn, founder and longtime owner of Helken & Horn, one of Prescott's most trusted advertising agencies since 1995, Kay is proud to carry forward the legacy Tracey built. Through Word & Wire, she is committed to preserving the relationships, creativity, and community trust that have defined the agency for decades while bringing fresh ideas and opportunities to the businesses they serve.
Throughout her career, Kay has helped plan and execute events welcoming more than 1,200 attendees annually, ranging from intimate executive gatherings to conferences hosting 700 guests. These events have featured notable speakers including Gino Wickman, Ryan Holiday, Jocko Willink, and Peyton Manning.
Her experience also includes helping manage and grow one of the world's largest dental podcasts, developing sponsorship relationships, and connecting businesses with opportunities that create lasting value.
Beyond her professional work, Kay serves on the board of Smile Outreach International and has since its founding. She is passionate about philanthropy, supporting her community, and helping businesses and people thrive.
One point of contact
ONE CALL.
WE HANDLE THE REST.
You shouldn't have to manage a designer, a web developer, and three ad reps. You talk to us, and we coordinate the creative team and every media outlet behind the scenes. That frees you to focus on what matters most: running your business and taking care of your customers.
